As New Business Lead at Koodin, Maarten focuses on identifying and developing new commercial opportunities that align with the agency's strategic direction and core values. He connects clients' strategic challenges to concrete propositions and ensures they are translated into achievable projects. Maarten brings structure to commercial processes, sets sharp priorities, and maintains the balance between ambition and feasibility. He works closely with consultants and partners to ensure propositions remain substantively strong and realistic. In his role, he steers toward sustainable relationships, clear business cases, and projects that truly fit Koodin's expertise.