Koodin Empowers DataSnipper's Brand Transformation

The challenge

DataSnipper needed a comprehensive visual identity and UI overhaul to better serve their global clientele. The key challenges included:

• modernizing the brand
• creating user-friendly interfaces
• simplifying onboarding.

The solution

Building a Design Library

To ensure consistency and flexibility, we implemented a modular design system based on the redesigned brand by The Verve, an Amsterdam agency. This system includes three libraries: foundation, website, and social media. It streamlines the design process by making brand assets accessible to the entire marketing team and enhancing collaboration between design and development. The marketing team fully utilizes this library to create social media assets, build new features for the DataSnipper website, and more, maintaining coherence as DataSnipper’s brand continues to evolve.

Collaboration with Product Marketing

Partnering with the product marketing team, we developed lo-fi visuals and motion graphics specifically for animation videos used in product launches. These visuals effectively showcased DataSnipper’s key features, making it easier to explain and understand specific functionalities of the product. This visual content was integral to their marketing campaigns and product promotions, significantly enhancing user comprehension and engagement.

Implementation of Self-Serve Flow

We simplified the user onboarding process by designing an optimized self-serve flow, which included Single sign-on (SSO) login and an enhanced user dashboard. Our team managed both the UX design and front-end development, bridging the product and marketing departments. Through iterative design, stakeholder management, and rapid prototyping, we developed a working prototype within four weeks.

"DataSnipper, a fast-growing company, needs experts who deliver fast. Koodin has been the perfect partner, consistently delivering quick results."

Bas Willems, VP of Marketing & Growth at DataSnipper

Impact

Our design solutions had a significant impact on DataSnipper by:

• streamlining workflows and reducing task completion times.
• enhancing user satisfaction and increasing adoption rates.
• strengthening brand identity and market presence.

The successful transformation of DataSnipper’s UI/UX by Koodin showcases our expertise in delivering user-centric designs that improve efficiency and satisfaction. This project exemplifies our commitment to providing impactful, tailored design solutions.