Mischa helps organizations better understand and effectively change human behavior. With over 25 years of experience at the intersection of psychology, behavioral change, communication, and technology, he translates scientific insights into practical strategies and interventions that deliver real-world results. He combines behavioral science with data, communication, and technology, bringing extensive experience to complex challenges surrounding customer behavior, customer journeys, and innovation. In addition, Mischa bridges behavioral science with AI and has developed psychological models for analyzing and improving communication.