Marketing Specialist
This is your chance to be part of an ambitious IT consultancy firm as a marketing specialist; make an impact with your creativity!
About this vacancy
Starting date:
Introduction
We are looking for an experienced Marketing Specialist for 3 to 5 days a week who, with smart, well-thought-out campaigns, will increase our visibility and contribute to the growth of Koodin. You are a strategic doer: you devise, plan, and realize campaigns that contribute to our brand awareness, sales opportunities, and attracting tech professionals. Does this sound like the next step in your marketing career?
Who we are looking for
You now know that marketing is more than just posting nice pictures. You understand how to reach your target audiences, how to use storytelling, and how to utilize data to get better and better. Above all, you are someone who doesn’t wait but takes action. You thrive on creating campaigns and enjoy juggling multiple tasks at once.
Whether it’s about writing a catchy LinkedIn post, setting up an advertising campaign, or coming up with an original action: You can handle it with ease!
You have 3-5 years of experience in a general marketing role.
You are creative, independent, and love to take initiative.
You have experience with tools like Google Analytics, LinkedIn Ads, Mailchimp, and Figma; or you learn really quickly.
You feel at home in a dynamic environment where you need to switch gears quickly.
Bonus: You can write well and know how to convey a message powerfully.
This is what you are going to do
Our Marketing Specialist plays a key role in further expanding Koodin.
You develop, plan and coordinate marketing campaigns (online and offline) to increase our visibility and attract new clients and professionals;
You effectively deploy and continuously optimize channels such as social media, email marketing, content marketing and online advertising;
You organize and promote events, knowledge sessions and client cases, together with colleagues from sales and recruitment;
You measure and analyze the results of campaigns and translate these into concrete improvement actions;
You work closely with sales and recruitment to align marketing activities with our commercial and recruitment objectives;
You get plenty of space to take your own initiatives, try out new formats and further professionalize our marketing.
Core competencies
Experience with B2B marketing: You have relevant experience in the IT sector.
Campaign development: You can independently devise, set up, execute, and measure marketing campaigns (both online and offline).
Multichannel approach: You have demonstrable experience with social media, email marketing, content marketing, and online advertising.
Event & content marketing: You enjoy organizing and promoting events, knowledge sessions, and customer cases.
Data-driven working: You measure results and use data to continuously improve campaigns.
Collaboration & alignment: You like to work together with sales and recruitment and can well substantiate your choices.
Fluent in Dutch and English.
Personal characteristics
Creative & strategic: You design appealing campaigns and know how to link them to our long-term growth goals.
Proactive & independent: You take initiative, see opportunities, and feel responsible for the result.
Strong communicator: You switch gears easily and can explain marketing plans clearly.
Curious & eager to learn: You follow the latest developments in digital marketing and enjoy experimenting with new formats.
Team player: You believe in knowledge sharing and enjoy collaborating with colleagues from sales, recruitment, and delivery.
Flexible & hands-on: You feel at home in a small, informal organization with a lot of freedom, short communication lines, and room to just start doing things.
