Koodin Empowers DataSnipper's Brand Transformation

The Challenge

DataSnipper required a complete overhaul of their visual identity and user interface to better cater to their international client base. The primary challenges involved modernizing the brand, designing more user-friendly interfaces, and simplifying the onboarding process

The solution

To address DataSnipper’s needs, we implemented a comprehensive design system, crafted in collaboration with The Verve, an Amsterdam-based agency. This modular system, comprising libraries for foundation, website, and social media, ensures design consistency and flexibility. It allows the marketing team to access and utilize brand assets effectively, facilitating streamlined design processes and enhanced collaboration between design and development.

In partnership with the product marketing team, we developed lo-fi visuals and motion graphics for animation videos, which were crucial for product launches. These visuals clearly highlighted DataSnipper’s key features, improving the explanation and understanding of the product’s functionalities. This visual content played a key role in marketing campaigns and promotions, significantly boosting user engagement and comprehension.

Additionally, we redesigned the user onboarding experience by creating an optimized self-serve flow that includes Single Sign-On (SSO) and an improved user dashboard. By managing both UX design and front-end development, we bridged the gap between product and marketing teams. Through iterative design, stakeholder management, and rapid prototyping, we successfully delivered a functional prototype within just four weeks.

The results

Our design solutions significantly impacted DataSnipper by streamlining workflows and reducing task completion times. This efficiency boost led to enhanced user satisfaction and increased adoption rates. Additionally, the strengthened brand identity and market presence contributed to a more cohesive and recognizable brand image.

The successful transformation of DataSnipper’s UI/UX demonstrates Koodin’s expertise in creating user-centric designs that enhance both efficiency and satisfaction, highlighting our commitment to delivering impactful and tailored design solutions.

"DataSnipper, a fast-growing company, needs experts who deliver fast. Koodin has been the perfect partner, consistently delivering quick results."

Bas Willems, VP of Marketing & Growth at DataSnipper