At Koodin, we specialize in creating transformative UI/UX solutions. A prime example is our work for DataSnipper, an Amsterdam-based tech scale-up that achieved unicorn status in 2024. Their Excel-based automation platform boosts productivity for audit and finance teams. With over 500,000 users in 170 countries, DataSnipper was named the fastest-growing technology company in the Netherlands by Deloitte. We contributed by improving their branding, website UI/UX, product visuals, and user onboarding.

The challenge

DataSnipper needed a complete overhaul of their visual identity and user interface to better align with their international client base. The main challenges were modernizing the brand, designing more user-friendly interfaces, and simplifying the onboarding process.

The solution

To address DataSnipper's needs, we implemented a comprehensive design system developed in collaboration with The Verve, an Amsterdam-based agency. This modular system, consisting of libraries for base, website, and social media, ensures design consistency and flexibility. It enables the marketing team to use brand assets effectively and ensures a streamlined design process and improved collaboration between design and development.

In collaboration with the product marketing team, we developed lo-fi visuals and motion graphics for animation videos, which were crucial for product launches. These visuals highlighted DataSnipper's key features, improving the explanation and understanding of product functionalities. This visual content played a key role in marketing campaigns and promotions, significantly improving user engagement and understanding.

Additionally, we redesigned the onboarding user experience by creating an optimized self-service flow, including Single Sign-On (SSO) and an improved user dashboard. By managing both UX design and front-end development, we bridged the gap between the product and marketing teams. Through iterative design, stakeholder management, and rapid prototyping, we successfully delivered a functional prototype in just four weeks.

The results

Our design solutions had a significant impact on DataSnipper by streamlining workflows and reducing task completion times. This efficiency improvement led to increased user satisfaction and a higher adoption rate. Additionally, the strengthened brand identity and market position contributed to a more cohesive and recognizable brand image.

The successful transformation of DataSnipper's UI/UX demonstrates Koodin's expertise in creating user-centered designs that improve both efficiency and satisfaction, highlighting our commitment to delivering impactful and tailored design solutions.