Schiphol renewed its brand identity to offer travelers more clarity and recognizability. The new style featuring the orange line, the circle with ‘AMS’, and the slogan ‘Today is the day’ is part of a broader modernization program through which the airport is investing in quality and future-proofing.

Koodin was asked to contribute to the digital translation of this renewal. All web applications, including Flights, Parking, My Schiphol, Privium, and Retail, had to be adapted to the new corporate identity in a short timeframe, without disrupting ongoing processes.

The main challenges

The challenge lay in the scale and complexity of the digital landscape. Schiphol has dozens of applications managed by different teams. A portion of them was working with legacy code and used the central design system only partially or not at all.

The goal was to rebrand all digital channels according to the new brand style, modernize the underlying components, and at the same time maintain the stability of the existing environment. Consistency, speed, and minimal impact on operational processes were central.

The solution

The rebranding team consisted of frontend developers, UX and visual designers, a scrum master, and a product owner. They collaborated on the technical and visual implementation of the new corporate identity across all digital channels.

The approach consisted of three phases:

1. Replacing legacy – phasing out old components and implementing elements from the design system.
   Revising and rebranding the design system – translating the new visual identity, including brand elements such as the orange line and the ‘AMS’ circle, into digital components and applying them organization-wide.

2. Optimizing and implementing – rebranding remaining applications, resolving bugs, and creating the new homepage.

Thanks to clear communication and tight coordination with the various app teams, progress remained high. The technical choices minimized the impact on ongoing processes and ensured stability and quality.

The result

In a short period, Schiphol gained a renewed digital look and feel. All applications were brought in line with the new brand identity, making the interfaces calmer and more recognizable.

The design system was cleaned up and future-proofed, allowing new applications to be easily added. The collaboration between teams was efficient and transparent, enabling the project to be completed within the established schedule.

The renewed digital environment contributes to Schiphol's ambition: an airport ready for the future, with clarity, calm, and recognizability as key principles.